Posted in July 2012

From the BOP to Borough Market

From the BOP to Borough Market

I read a great interview with the inimitable Paul Polak yesterday. He talks about why big companies should think little: the miniaturization of products. Polak is a thought leader in designing and delivering innovative strategies to reach base of the pyramid (BOP) consumers with affordable and aspirational goods and services. He has identified some simple … Continue reading

Innovation for Introverts

Innovation for Introverts

About a third of us are introverts. What are our characteristics? We have a tendency to be drained by social encounters and energized by solitary activities. We enjoy reflecting on our own thoughts and feelings, and we often prefer to avoid busy social situations. Try this Guardian quiz for a quick insight into where you … Continue reading