Filed under Base of the Pyramid

Incremental Disruption

Incremental Disruption

I had a (good-natured) disagreement with a friend last week. We were talking about innovation and our point of contention was around the value of incremental versus disruptive innovation. I believe both are equally important. He believes that only disruption will stimulate needle-shifting change. A few days later a fleeting reference to Roger Bannister in … Continue reading

From the BOP to Borough Market

From the BOP to Borough Market

I read a great interview with the inimitable Paul Polak yesterday. He talks about why big companies should think little: the miniaturization of products. Polak is a thought leader in designing and delivering innovative strategies to reach base of the pyramid (BOP) consumers with affordable and aspirational goods and services. He has identified some simple … Continue reading